I didn't get involved in digital design because I loved computing. Quite the opposite, I don't enjoy toying with computer components and I'm not interested in delving deep into the operating system. I have absolutely no desire to tune, tweak or tinker.

For me, the computer is a creative tool, and at its best, it is an effortless transparent device for art and design. That's why many graphic designers use the Mac.

Macs are not perfect, but they are designed for visual people like me. Here are some reasons why . . .

1. Mac owners don't have to be hardware experts - the Mac comes fully configured. All the parts are controlled by Apple so they are designed to work together harmoniously.

2. Macs are intuitive - the interface is easy to navigate and allows users to focus on the task at hand rather than the computer itself. That is why most schools, writers, artists, designers and scientists have made the Mac their platform of choice.

3. Macs are flexible - they automatically recognize PC files and PC disks. As a result, Mac users are able to exchange data freely with PC users.

4. Macs are safe - they are not susceptible to PC viruses and operating system security holes.

5. The Macintosh contains the ColorSync color calibration system which automatically adjusts for the differences between different brands of scanners, displays, and printers, so that colors and contrast remain true to the original - from the first scan, to the final print run.

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